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Find your people.
Founder publishing, brand content, paid tests and partners introduce Pink Card to relevant audiences.
Build the people and partnerships behind Pink Card. From the founders’ first newsletter to an affiliate program ready to bring new members in.
Every channel has a destination. Every sign-up has a next step. Every partner has a reason to publish.
Founder publishing, brand content, paid tests and partners introduce Pink Card to relevant audiences.
A clear newsletter promise and tracked capture path turn interest into a consented relationship.
Useful education, founder perspectives and program updates prepare subscribers for the release.
The approved launch connects subscribers to the issuer application and the member community.
Select a month to see the work, its owner and the deliverables your team receives. Dates assume an October kickoff.
October 2026
Strategy & foundations
Newsletter delivery, partner follow-up, a refreshed dashboard and a 30-minute status call. Decisions and next actions live in a shared workboard.
A founder voice interview each, a 60-minute performance review, the next content calendar and two prioritized growth tests. The review replaces that week’s status call.
Agency: delivery and reporting. Client: facts, offers and approvals. Website provider: pages and tags. Issuer: release approval and card events.
Explore each scope. Every tier includes the three founders, weekly nurture and a managed partner pipeline.
The pre-launch program builds readiness. The launch engagement brings the channels, partners and member experience together.
Approved message and offer. Founder and affiliate kits. Partner publishing dates. Email/SMS sequence. Website briefs. Tested links and issuer events.
Coordinate founder posts, partner promotions, newsletters and paid campaigns. Monitor the application handoff, welcome members and route issues to named owners.
Follow up with subscribers and partners. Refine the campaign. Deliver 7-day and 30-day reports covering acquisition cost, issuer-confirmed events and participation.
Final quantities, media, partner commitments and staffing are quoted separately. Work already covered by the monthly service is identified to prevent double billing. Release remains subject to issuer readiness and approval.
A place for women to ask questions, find resources, share progress and return for the next conversation. The custom member app is a separate one-time Scale project.
Starter and Growth configure a licensed hosted community instead. No issuer rewards portal, bank connections, underwriting or native mobile app is included.
Illustrative feature preview. Final product design follows discovery.
Updated weekly, reviewed monthly. Measure work delivered alongside the outcomes it produces. Forecasts use observed rates and agreed budgets, with assumptions made visible.
Move the sliders to explore a month of newsletter growth. An illustrative model, ready for your own assumptions.
Modeled sign-ups before verification and deduplication.
Affiliate visits = partners × share who publish × visits per partner. Paid visits = ad budget ÷ cost per visit. Each source uses the same sign-up rate. Traffic is assumed not to overlap; duplicate emails and repeat visitors can reduce verified growth. These are newsletter sign-ups, not card approvals or memberships.
Planning estimate. Software, travel, talent, equipment, affiliate fees, rewards and taxes are extra. Launch scope and price remain TBD. A selection here does not book services.
Three operating levels, clearly separated from the systems we build. Month-to-month service, with no annual payment package.
Starter $1,500
Growth $2,000
Scale $2,000
Starter $1,500
Growth $3,000
Scale $2,000*
Starter $500
Growth $3,000
Not included in Scale
Scale $10,000
Not included in Starter/Growth
*Scale shares integration work with the app project. Website construction is excluded. Weekly newsletters are included in monthly service. The Q2 launch program is scoped and priced separately.
Variable production is its own line item. Approve the session and written quote before booking; no mandatory shoot schedule.
One operator, two cameras and a standard audio/light kit. Includes setup, pack-down and footage handoff.
One operator and standard kit for interviews and social footage. One focused capture session.
Two-person crew for interviews, product footage and supporting scenes. Standard equipment included.
Planning ranges, not vendor quotes. Studio hire adds $300–$1,000/session; travel, talent and specialist equipment are separate. Monthly fees include edits within the selected allowance; Scale includes one podcast edit up to 40 minutes. Extra podcast edit: $400–$900. Extra short-form edit: $100–$250, with two revisions. Included work is not billed twice.
Review the exact quantities, responsibilities, build acceptance and payment terms below. Exploring a tier above does not select or sign an agreement.
Publish through the founders. Capture subscribers. Nurture them weekly. Recruit partners who introduce Pink Card to new audiences.
Define and connect. Interview all three founders; approve voices, audiences and newsletter promises. Map 1–5 capture paths, configure the CRM and source tracking, and research the first affiliate list.
Publish and capture. Start the selected social schedule. Publish capture forms through the website provider, test welcome emails and begin weekly newsletters. Send approved partner invitations.
Find the first productive channels. Test founder calls to action and newsletter topics. Train approved affiliates, issue tracked links and coordinate initial promotions. Review the first acquisition results.
Expand what works. Repeat promising content and partner offers. Recruit against audience gaps. Invite members into the hosted community, or test the selected custom portal with a pilot group.
Prepare the launch program. Secure partner interest and proposed publishing dates. Test onboarding and referral tracking. Draft the Q2 campaign brief, budget and low/base/high growth forecast.
Confirm readiness. Review issuer approvals, application events, community acceptance and website dependencies. Agree launch scope, budget, owners and launch assets before booking production.
One 30-minute voice interview per founder. One 60-minute performance review replaces that week’s status call. Deliver a monthly report, next-month content calendar and two prioritized growth tests.
Agency owns writing, publishing, nurture, partner recruitment and reporting. Client approves facts and offers, supplies founders and issuer access. The website provider implements pages and tags. Dates assume October kickoff.
Research 30 potential partners; contact up to 20 suitable businesses or creators. Send up to 40 initial/follow-up messages and arrange up to two calls.
Onboard up to two approved partners, support five partners and coordinate one agreed partner promotion.
Research 50 potential partners; contact up to 35 suitable businesses or creators. Send up to 70 messages and arrange up to four calls.
Onboard up to three approved partners, support eight partners and coordinate two agreed partner promotions.
Research 80 potential partners; contact up to 60 suitable businesses or creators. Send up to 120 messages and arrange up to eight calls.
Onboard up to four approved partners, support ten partners and coordinate two agreed partner promotions.
A promotion means an agreed newsletter feature, creator post or joint event, with approved copy and a tracked link. Onboarding includes terms, training, links and a first-publication plan. Partner fees are separate; partner agreement and suitable prospects govern delivery.
Recruit creators, educators, newsletters and business networks through direct research, applications and briefings; Growth/Scale also use one licensed marketplace. Each tier includes weekday replies, moderation, member welcomes and one client-expert event. Monthly social hours: Starter 8, Growth 12, Scale 20; community work has a separate equivalent budget. Community prompts: 4, 6 or 8; member-story edits: 0, 2 or 4. Time used is reported monthly; extra work is agreed first.
Scope and pricing TBD. The pre-launch retainer prepares the audience and systems; the launch quote specifies additional creative, media, partner commitments and staffing without rebilling included work.
Campaign message and audience plan. Approved claims and offer. Founder/affiliate asset kits. Booked partner placements. Email/SMS sequence. Website briefs. Issuer-event and link tests.
Coordinate founder, partner, newsletter and paid campaigns. Monitor sign-ups and application handoff. Welcome community members. Route questions and track issues with a named owner.
Review daily launch signals, then optimize. Follow up with subscribers and inactive partners. Deliver 7-day and 30-day reports covering acquisition costs, issuer events and member participation.
Release requires issuer-approved terms, claims, geography, application access, reporting events and reward funding. Q2 is a planning window, not a guaranteed card-release date.
Starter: one shared newsletter path.
Growth: up to three founder paths.
Scale: up to five founder/brand paths.
Each includes signup copy, form, consent, source tracking, CRM routing, thank-you message and welcome email. Provider publishes pages; agency tests signup through inbox delivery. Subscriber preferences prevent duplicate sends.
Built once: Starter six automated emails; Growth ten plus two SMS; Scale twelve plus four SMS. Welcome emails count within those totals.
Run weekly: write, design, approve and send an edition for every active path, including five-week months. Adapt shared themes to each founder/brand. Weekly editions are additional to automations.
Affiliate tools: partner brief, application requirements, training deck, tracking links and three founder outreach sequences. Record partner status, contact basis and next action. Keep commissions separate from member rewards.
Starter/Growth: configure a client-licensed platform with three/six spaces, onboarding, resources and events. Growth adds native profiles, badges and digest; features depend on license.
Separately priced Scale project. A responsive app using managed authentication/database and reusable components; client owns custom code.
Profiles and three roles; six discussion rooms; posts/comments/reactions/search; moderated stories; six badges; 20 resources; event RSVP; moderation/export/deletion tools; four transactional emails; optional private goal/text milestones.
Up to ten prototype screens and two reviews. Target Q4 prototype/Q1 build and beta; release after acceptance. Test six journeys, 12 privacy cases, mobile/keyboard access, backup restore and 50 concurrent users. Initial capacity: 500 members/20 GB. Five-business-day client review; written acceptance and paid code/access handover.
Audience: reach and visits by channel. Subscribers: verified sign-ups, source, email clicks/replies and unsubscribe rate. Affiliates: approved partners who actually published, attributed visits and sign-ups. Community: registrations and members returning within 30 days. Launch: issuer-confirmed applications/activations when available.
Updated weekly; reviewed monthly against baseline, spend and prior month. Show cost per acquired subscriber/member and the next tests. Forecast from observed conversion rates and agreed budgets; show assumptions and sample sizes. No invented growth guarantees.
Website work, issuer rewards portal, underwriting, bank connections, paid membership and native mobile apps are excluded. Cardholder records never enter marketing tools. Community stories require member permission.
*Scale shares integration work with the separately priced app project. No website build fee. Capture paths and welcome flows are built once. Weekly newsletters are included in monthly service.
Planning ranges in USD, not vendor quotes. Crew, standard equipment and footage handoff included. Session time includes setup/pack-down. Studio hire: add $300–$1,000/session; travel, talent and specialist equipment quoted separately. One session/month costs the stated range each month booked; no mandatory booking.
Monthly fees include editing within the selected video allowance; Scale also includes one ≤40-minute podcast edit/month. Extra podcast edit: $400–$900/episode; extra short-form edit: $100–$250/video, two revisions. No double billing of included edits. Confirm scope and written quote before booking.
Pre-launch services are month-to-month. Launch is separately scoped and priced. Cancel with 30 days’ notice; pay completed work/approved noncancelables and refund unused prepayment.
Projects: 50% kickoff / 50% acceptance. App: 40% kickoff ($4,000) / 30% beta ($3,000) / 30% acceptance ($3,000). Project and monthly invoices are separate; net 15. Cancellation covers completed work and approved commitments.
Build warranty: 30 days. Growth: four configuration hours/month. Scale: eight engineering hours/month from beta; critical-incident acknowledgement within four business hours.
Exclude ad spend, vendors, creators/rights, partner fees, rewards and taxes. Paid-management bands: $5k / $10k / $15k monthly media; campaign/group caps: 3/6, 4/8, 6/12. Capacity limits, not approved budgets.
Proposed scope. Client and issuer approval govern claims, spend and launch.